Discovery

This phase is, first and foremost, your “reality check” where details about your company and your brand are gathered and organized. Here, we will help you sort through the myriad of details that will help you more effectively compete in the marketplace. During Discovery, Total Image also reviews the behavior patterns of your customers to understand who they are and how they shop. This information is then analyzed and prioritized in terms of your program requirements, operational needs, capabilities, and budgetary limits.

Design

Once we understand your business through our discovery process, we then formulate the best strategy for your brand and recommend one of three design paths:

Refresh
Creation of a limited number of onsite branding elements for maximum impact

Evolve
Enhancement of your existing space or retail design program to take it to the next level

Innovate
Development of an entirely new retail design program to transform your retail environment.

Our designers create distinctive, yet practical, real world environments to reinforce your unique retail strategy and brand image.

Engineering

In this phase, we determine how to manufacture the approved design solutions, thereby taking the next step to bringing your retail design vision to life. With your input, ranging from rough concepts to complete digital image files, documentation and specifications, this is where all the troubleshooting takes place and prototypes are developed and approved.

Even during the preceding design phase, engineering is always at the forefront of our minds. This ensures that not only can we execute our design concepts, but we can also optimize efficiencies – adding yet another reason why hiring an onsite branding partner with a holistic perspective and professional foresight is so crucial to your brand’s success.

Fabrication & Sourcing

After all the retail elements are approved, manufacturing begins. Our team will utilize the latest engineering tools and techniques to produce the elements that meet your onsite requirements. By using a cellular manufacturing process and state-of-the-art fabrication techniques, we are able to reduce your costs, shorten lead times and still deliver the “wow factor” without compromising your original retail brand vision.

Implementation

In this final phase, materials are delivered and installed. When it’s time to roll out the onsite branding materials into the marketplace, we provide comprehensive support, including web-based program management, building code research, permitting, field management, and installation. Rest assured, our Client Response Teams are second to none when it comes to completing this final step of the process. Our unique holistic approach allows us to control on-time retail rollouts that throughout our long history have enabled us to routinely come in on or under budget.