Papa Murphy's

A fresh take on making more dough.

With a network of 600 aging store locations requiring substantial retail signage and brand updates, Papa Murphy's needed to create a nationwide program to refresh their retail shops' interior design. The updates would require 15 brand components, including menus, wall murals, brand graphics and seating. Our design team worked to value engineer and standardize several different new products, as well as installation techniques in order to keep installs moving smoothly. An aluminum-composite wall panel system was developed, eliminating the need for extensive skim-coating, patching and sanding of walls in the restaurants.

Total Image handles multiple national store refreshes simultaneously in different markets . A typical refresh installation occurs in only two nights and is truly a hands-off and turn-key solution for the owners and is more economical than the previous conversion method. Total Image is now currently underway, refreshing stores at a pace of approximately 60 locations per month. By taking over all project management responsibilities for the program, Total Image allowed the Papa Murphy's staff to focus on generating more pizza sales.

“600+ store locations is no small feat, but from design through implementation, Total Image consistently exceeded our expectations. Total Image is a company with which a brand like Papa Murphy’s can develop a true & powerful partnership.”

Kevin King – Senior VP of Development, Papa Murphy’s

“With 10% Average Sales Increases, Refresh Program pays for itself in less than 9 months”

- Accounting, Papa Murphy’s Corporate