Quizno's

Mmmmmm...Toasty Ideas!

The Quiznos brand has grown on the strength of tried-and-true, high-quality products, but what customers want from a quick-serve restaurant is changing. To continue its rapid growth, Quiznos’ management, working with an outside development firm, created a new brand image. Total Image was called in for its expertise in value engineering and the creation of practical, cost-effective retail brand programs.

Working closely with Quiznos, Total Image developed an array of branding elements that both communicated the fresh Quiznos brand attributes and met the price-point requirements. These elements included menus, cooler equipment with co-extruded formed ABS, attractive but low-cost positional communications, lighter-weight pilasters, faux wooden bread cart treatments, and product organizational solutions, just to name a few!In 2008, Total Image will use value engineering for Quiznos’ new on-site design concept. Rollout will begin in the summer of 2008. Once again, Total Image is taking new ideas and concepts and turning them into cost-effective reality. Our comprehensive approach to engineering, manufacturing, and sourcing supports a system of Quiznos restaurants that are opening at the rate of over 100 stores per month. Wow!